In this episode, get 5 ideas to improve your videos, including your course videos, your Lives, and your YouTube videos… from a very special guest!
In this episode, get 5 ideas to improve your videos, including your course videos, your Lives, and your YouTube videos… from a very special guest!
LINKS MENTIONED
Join us for the 24 Hour Course Creator Daily group coaching starting on June 14, 2021 with group coaching to help you get your first (or your next!) course finished in just 24 hours. It will not run again until 2022 so now is the time to jump in! Find out more here.
Use these laptop risers to raise your computer higher when you are on video or doing Zoom calls.
Use this Newerr Ring Light to improve your video lighting.
Watch Emily's original Instagram video here.
KEY TAKEAWAYS
Plus a couple bonus tips:
COME VISIT!
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Connect with me on Clubhouse for FREE masterclasses at @JulieHood.
CourseCreatorsHQ.club – to join the waitlist for my upcoming Clubhouse course
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Hey there. Welcome. And today's episode is all about making your videos even better with a very special guest to help us out. So let's get to it. Welcome to the course creators, HQ podcast, helping you navigate the latest techniques for creating and marketing online courses. And now here's your host Julie Hood. So today's episode is a really fun episode for me.
I've invited in a favorite guest to help us with Our videos, whether they are of course videos or live videos or YouTube videos, anything that you're working on, all of these ideas will help you do an even better job. And so who's this guest that I brought on. It's my daughter, Emily. She was actually named the 2020 national high school journalist of the year.
And for four years in high school, she hosted the Hood report, which was a weekly news show for teenagers. So she really knows how to create video. She had over 70 episodes of the show and I've been wanting to have her be a guest for a long time and we couldn't get it to work. So what I've decided to do is share with you part of a live training that she did on Instagram about doing videos.
So I'm going to share that with you, but before I give you all of her secrets, I wanted to share a little scoop on the past week that we have had, at course creators HQ. We had an absolutely incredible week last week as part of the topic and title challenge. So I really hope you could join us. We had 260 people sign up 74 that actually joined us in the Facebook group and then 15,
who did the homework each and every day and were eligible to win the grand prize. And I will say the best part for me had to be the daily group coaching calls that we did via zoom. There were some incredible momentum and helpfulness and the energy around helping each other, bigger out what our topics should be, what our titles should be, what the audiences that we were working with.
I just am so excited and pleased about the way it came out. So please make sure the next time I do this challenge, it probably won't be until 2022, but I really hope you'll jump in because it was a powerful week. And so also I'm really excited because we had a 19% conversion rate to sales from the challenge. So I had been checking in to see,
this was the first time I'd ever done a challenge like this. And I wanted to see what's the conversion rate typically. And people had said it could range anywhere from four to 20%. So I was really thrilled to get 19% on our first attempt at a challenge. And not only that, we have some really fantastic students who are jumping in for the 24 hour course creator daily program that we started.
So that was how the launch ran. We did the challenge. I did three masterclasses that were sharing secrets. And then at the end, I did the promotion for the 24 hour course creator daily program. And what that is is we're now creating their actual courses an hour a day between now and July 16th. So it's an unbelievably talented group of folks. And so we're going to have a wonderful month.
So if you are at all curious and depending on when you're listening to this, you could still join us for the 24 hours course creator program. You will get also access to the challenge for the lifetime. I'm going to turn it into a product in between when I do the challenges. So you'll get access to that too. If you sign up for the 24 hour course creator and you can still join us and catch up,
I'm not offering it again until 2022 with all of this group coaching that we're doing. And I'm thinking about the price will probably go up when I offer it again in 2022. So let's use your summer wisely, spend an hour a day, or maybe a few hours on the weekend and get that asset that course created and do it with me and all of these amazing people who are in the training this next five weeks.
So 24hourcoursecreator.com. You can find out more, or you can also contact me and message me and I'll get you set up so that you can join us. So also keep listening to the podcast because I'm going to create a challenge, debrief training, where you can hear all about how we put the challenge together, what our process was, what worked well,
what didn't work plus what I'm going to change the next time around, but you can be sure we're definitely going to be doing more challenges in the future. And here's why it gave me two really good things that I hadn't been able to do in the past. And one was getting folks the chance to actually work directly with me on their course and give them very individual advice.
So during the challenge, we were talking specifically about titles and their situation. So I think anytime you can actually talk about with your potential students, where you can give them individual advice, there's something about a powerful experience that is for them. And they will start to believe that you can be the person to help them make it up the mountain and get their course finished.
So think about that as you're working on your marketing, and you're thinking about how to sell your courses, what are some ways that you can provide individual advice to your students? So, all right, let's get to it. I want to share this audio from Emily all about how to improve your videos and enjoy, and then I'll be back afterwards to add my 2 cents.
All right. Hello everyone. My name is Emily Hood here at course creators HQ. I hope you all are having a great Tuesday. So I wanted to hop on here on this live and give you guys some tips for your on camera presence. Now, let me back up and explain why I think being on camera is important. I know there can sometimes be some hesitation to jumping on camera a little bit of fear because we can't all be paid to be a TV news anchor and be on camera all the time.
And so I really think being on camera is an amazing way to connect with your students or to connect with your audience throughout our evolutionary history, we are trained to recognize faces and that's because as human beings, we are so interconnected and dependent on others for our survival. So when you see that face, it really makes you seem more like a human and not some quite as much as a computer who could maybe type something out on screen and use texts.
So I really believe that by when you're creating your course videos, or maybe you're creating your social media, it really is important to get on camera and just be able to have everybody see your smiling face to better understand what you're saying. So today I wanted to give you guys five tips to increase and better your on camera presence. So the number one tip that I have is you need to make sure that you're speaking really enthusiastically.
And the way I think about this is when I get on camera, it almost feels like I'm playing a character to an extent, obviously, when I get on camera, you guys are still seeing me, Emily, I'm not acting like I'm somebody else, but to a certain extent, I am speaking a little differently. I am inflecting a little differently.
My facial expressions are just a little bit more exaggerated than I might see in my day-to-day life. And that's just because it comes across a lot better on camera when you really up things to the next level. So you want to make sure you're speaking loudly. You want to make sure you're speaking with lots of inflection and the third thing you want to do,
which I definitely have a problem with this. And you might've already even noticed it on this live. You want to make sure you're speaking slow enough for people to understand what you're saying. It can be really easy on video to just kind of rattle things off really, really fast, but you want to make sure you're speaking honestly, a lot slower than you probably.
You need to, if you're known for being a very quick talker. So some examples of this is I'm going to show you guys how I maybe speak in a normal everyday conversation, and then how I would speak when I'm going on camera. So if I wanted to say, hi, how are you? My name is Emily Hood. That would be something that I would kind of say my day-to-day life.
And you notice when I'm on camera, it kind of seems like I'm a little mad, which I'm not, but it just comes off in a different way on camera that maybe it would in person. So if I were to say that same thing on camera, I would say, hi, how are you? My name is Emily Hood, much louder, much more inflection.
And it's just going to come off better when you're on camera. The second tip I have, which kind of goes along with this first tip is you always want to make sure you're smiling and you want to make a conscious effort to smile to the point where you kind of feel obnoxious, to be honest, because kind of like I said, with the last tip,
you want to make sure in these videos that you see friendly, that you seem personable because the whole point of you going on camera is so that you can better connect with your audience. And that tip is just going to help you bring out the best parts of your personality in your videos. So the next tip I would have for you guys is to make sure this is especially kind of for my ladies out here,
but also for the guys too, that you have nice looking here, nice looking makeup. Your clothes are neat. I recommend for clothes wearing solid colors, just cause it kinda doesn't distract from your face can not clash with the background. I just think solid colors, especially for me personally look better. As far as hair goes, making sure your hair is brushed.
Your hair is washed and for makeup, for those of you out there do wear makeup. I would recommend going a little heavier on your makeup than probably you would on a normal day. When you see me hop on here for these lives, you'll notice that I am wearing a good amount of makeup and it doesn't really come off that way on camera because the camera can tend to kind of flatten your features and really wash you out.
So really when I'm doing my makeup, I really try to bring out my features, bring out some of the structure in my face. And then my cheeks bring out my eyes a little bit because those can kind of get pushed back in the face on camera and just kind of being aware that things are going to look a little different on camera than they maybe do in person and what might look like way too much makeup in person actually might look pretty nice on camera.
All right. My third tip for you guys is to make sure that you are using a flattering camera angle. Now for me, the camera angle that I see with this and what I have this phone set up today is it's just a little bit taller than my eye level. It's just a little bit above my eye level and tilted slightly down. I find that's the best way to kind of
bring out my chin. And it's just a flattering look for me on camera. I know some people will say shoot at eye level too. That's also good. It's just more what you feel you're comfortable with and what makes you look best, but will what I will say. And this is especially important. If you were recording a video on a webcam for your computer is,
do not shoot with your phone underneath your eye level or your web cam underneath your eye level. It's just going to give you a really unflattering, double chin, still kind of shoot up to nostrils. It does not make anyone look good. So when you're setting up your camera, make sure you're being aware of those angles because then that will help you shine and look a lot better on camera.
And then my last tip for you guys is truly just to be yourself on camera people. I think it's really easy to get caught up in the stress of feeling like you're on camera and you have to put up this persona or that only certain people can be good on camera, but I truly don't think that's the case. I think really what you want to do.
It's just to help your personality shine through. I always think of it when I'm getting on camera. When I'm talking on camera is I'm talking as if I'm talking to a trusted friend or a trusted family member and I want to give them advice. And so I that's how I'm portraying on camera. And I really think that is a great way for you to portray too,
because truly I think video is one of the best ways to connect with your students and really make an impact on them and help them understand the knowledge that you are trying to give them with your course. So I hope these tips helped you have any other questions, feel free to leave them down in the comments below, and we will get back to you as soon as possible and make sure to tune in for the rest of this week to see some great new Facebook lives in new content.
So I hope you all have good Tuesday and I will see you later. Hey There. So I hope you enjoyed that quick lesson from my daughter, Emily, all about doing videos and how you can do them even better. And I will add two more tips for you in order to get your laptop higher. You can stand it on books, you know,
put some books underneath your laptop. If you're using your webcam or they make some really fun laptop stands. So in today's show notes, I will include a link to where you can get a laptop stand so that it will prop up your computer for you on there'll be on Amazon. So that link will be in the show notes. At coursecreatorshq.com/47 slash 47.
We'll have the show notes for you. And then the second tip I would have is to make sure that you have really good lighting for your videos. So this can be as simple as making sure that you are sitting in front of a window with a window light is coming directly on your face. You don't want it behind you because then you just become this black blob on the screen.
But if the lighting is in front of you and then shining the window shining onto your face, you'll get some nice lighting that way on sunny day. Or you may also want to grab a diva light. And I have a ring light that I use for all of my videos. I'll post that in the show notes too. It's a little bit less expensive than the diva lights.
It's by a brand called Newer and I've been incredibly happy with it. We've been using it for a couple of years now and it works fantastic. So I'll put that link in the show notes too, and I hope you enjoy these ideas for making your videos even better and check out the show notes for all of these links. I'll even link to the original live that Emily did.
So in case you want to watch the video too, I'll include that link for you and the product links. And finally, the 24hourcoursecreator.com. I hope y'all will think about joining us. This is one of my very favorite programs and we are pouring our hearts and souls into it. They are getting so much extra training that I haven't done in the past.
And not only that you'll be working with an incredible group of people to help you mastermind and get your course created. So I hope you can join us for that. And I want you to have a fantastic week. I so appreciate you for listening for subscribing, for leaving reviews. When you get an episode that you really like, I so, so appreciate you.
So have a fantastic week and I will catch you next time on the next episode, take care.