In this episode, host Julie Hood gives her perspective on how Clubhouse has evolved over the past six months… and how online course creators should be using it.
In this episode, host Julie Hood gives her perspective on how Clubhouse has evolved over the past six months… and how online course creators should be using it.
LINKS MENTIONED
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.
Learn more about how to use Clubhouse using the Creator Commons here.
This new tool called Backstage is currently in beta to record a Clubhouse room (but only if you tell everyone and include the red record icon in your room title).
Message Julie on Facebook or Instagram for more details on a VIP Day to find your roadmap to marketing your course.
RELATED EPISODE
Episode 030: 6 Reasons Clubhouse Is Perfect for Course Creators
KEY TAKEAWAYS
Clubhouse now averages over 700,000 rooms each day... as a course creator, you should be there too.
You can join as a listener (to hear more from your audience) or as a moderator (to host rooms and clubs). Use Clubhouse to build your reputation, your credibility, your authority and most of all, your audience's belief that you are the one to solve their problems.
COME VISIT!
Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.
CourseCreatorsHQ.club – to join the waitlist for my upcoming Clubhouse course
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
700,000. That's the average number of new rooms each and every day on Clubhouse. That is a lot of talking going on. So should you be there? Should you be on Clubhouse? It's six months in since my last episode. So let's talk about it today. All about Clubhouse, Welcome to the course creators, HQ podcast, helping you navigate the latest techniques for creating and marketing online courses.
And now here's your host Julie Hood. So should course creators be active on Clubhouse? My answer is a yes, yes, yes. And here's why. Your prospective students are probably also on Clubhouse and you just need to get in front of them so you can build your expertise, expand your credibility, and just kind of help them believe that you are the perfect person to solve their problem with your course.
Okay. So even if you're only using Clubhouse to a researcher audience, you'll be able to learn so much about the problems that your students have just by jumping into a few rooms and listening to the conversations that are going on. So yes, you absolutely need to be on clubhouse, even if you don't want to host rooms quite yet. Just if you want to listen for a while,
it will be great market research for you to do. So I did my last episode about clubhouse about six months ago, and I'll link to it in the show notes. At coursecreatorshq.com/58 but a lot has happened in the six months since then. And most of the changes are actually really, really good for us as creators and as course instructors.
So I wanted to recap a bit of what has happened and kind of reset where we are with clubhouse and talk about how you can be using it to market and talk about your course. So in addition to that, a lot of new tools have also popped up in the genre that's now being called social audio. So I'm going to mention them today.
So if someone talks about them, you know what they're talking about. Well, so you have heard the name. I'm not really going to get into details on these, but I want you to like have the names in the back of your head. So one of them is Twitter spaces. They have set up their own social audio features. Another is Green Room that is being run through Spotify.
A third one that is not just audio that's also video is Fireside. And I have an account there, but I haven't done anything with it. So I can't tell you much about that one yet. And then Facebook is also really ramping up the audio space, including podcasting. So it's going to be a really interesting six months to a year to see how this all falls out and what happens with all of these social audio tools.
But as of right now, I believe that clubhouse is the most effective. Now that may change in the months ahead. But as of right now, I think clubhouse is the best place for you to be playing. Okay. So one of the big challenges with a lot of these really new, super social hot media, social media tools is that they can disappear with the snap of your fingers.
So I don't know if anybody remembers way, way back MySpace or for a while there was a short video site called Vine, and I remember spending a decent amount of time on Periscope when it first came out. And so those tools all had massive followers, massive audience, and they practically disappeared overnight. Actually Periscope got bought out by Twitter. So it does sort of still exist,
but just, I wanted to throw that out to you because right now it's August of 2021, and these are my thoughts on clubhouse as of today. But if you're listening to this episode in the future, my opinion may have changed. They may do something at some point that makes it not such a great place for us as creators to be. So just wanted to throw that out,
that these are my opinions as of today, and I reserve the right to change them going forward. Okay. So some of the really positive things that have happened with clubhouse. First off the waitlist, and having to have an invitation to join clubhouse, that's all gone. It's completely open. Now you can join, get your account set up, get up and running.
So don't worry about any of that. That's how they started it off. And they were keeping it kind of exclusive. Think it was sort of a marketing technique. You know, only the cool people could get on clubhouse at the very beginning and you had to be invited. So that's all gone. So that's good. The second thing is Android users can now get on clubhouse.
So it's not just limited to iPhone users. So that's fantastic because it has opened up a whole new arena of moderators and speakers and listeners to be on clubhouse. And one of the things I got to say that I absolutely love about clubhouse is the audio only platform. And by that, I mean, people get on, we are talking to each other over clubhouse,
but we don't have to be on video. And y'all know if you've listened to me for a while. I'm not a huge, I don't, I don't like to be on video. So anything I can do where I don't have to do hair and makeup and I don't have to look good on the screen the whole time. Really my favorite. So podcasting at the top of my list,
also clubhouse at the top of my list because I can do them whenever and whatever I'm doing. And the second piece of that is because it's audio, only people can be on there while they're doing other things. So they can be listening while they're exercising. They can be listening while they're in the car, they can be listening while they're making breakfast or washing dishes or doing chores.
And that's not things that you could do if you had to be, let's say, on a live and watching a video, you couldn't multitask in that way. So I really personally liked that. I think it expands our audience and lets us get in front of more people. The other thing I think that's very interesting about clubhouse is it's not recorded. So there is some of this worry and fear about missing out to where if you miss out on a room it's sort of gone.
And, and that adds another level of, I think people are more willing to chat because they know that once the room's over, it's it's done and it's gone. Now I have found a new tool that will let us it's in beta right now that will let us do recordings of clubhouse rooms. You absolutely must, must, must tell your audience that you're recording.
You have to put the little red dot in your description of your room because it will break the clubhouse terms of service if you don't tell people that you are recording them, so you don't want to get shut down or get kicked out because you're recording and not telling people. So I will include the link to this beta tool I've used it. Obviously, if you listened to last week's episode,
I included part of a recording that I did from clubhouse in, in episode 57. So this is just another piece of the puzzle with clubhouse, the recording or the not recording. And as the guru, as the expert, you can decide if you're recording your rooms or not just make sure you tell everyone when you do record. The second thing that they've added recently,
that's really interesting is they've what they call their back channel. And basically it's a direct messaging option so that you can direct message either the other people on the app or people in the room or the moderators. And for awhile, people were using direct messaging on Instagram to do this, but now it's directly built into clubhouse. So you don't have to leave and go over to Instagram in order to do messaging.
So I think that's a really great way to encourage communication between individuals. You know, you can be in a room. And for example, yesterday I was in a room in co moderating and I needed to get a message directly to the main moderator. So I use the back channel. It's the little airplane when you're in the app over on the bottom right-hand side,
there's a little airplane icon. And so I was able to message her and give her a direct information about I was having trouble with my internet. So that is fantastic. I've used it other ways to just connect with individuals who I think I could provide a resource for, or I could help with, or somebody I want to get to know a little better.
I'm really happy that they put that in. Okay. The next thing that is also really helpful is that there is a direct connection to Instagram. You can include your Instagram link in your profile for clubhouse, and then they also have an option for Twitter. I think Twitter is used a little bit less. Generally people are over on Instagram. So it gives you a place to send people who are listening to you.
When they're listening to your clubhouse room, they hear you as a speaker. You can say, you know, come visit me on Instagram to learn more about me and send them directly to what you've got going on. So I love that they are giving us an option to continue the interaction with our listeners, even outside of clubhouse. And honestly, it's just a really great way to get in front of new people as a course creator.
That's one of your biggest challenges is being able to get in front of new people who are interested in your topic, people who are your potential students and you know, there's lots and lots of ways to do it, but some of them you have to pay for. So this, I think clubhouse is just a really good way to do that. So a couple negatives to the app.
I don't want to pretend like there's nothing. Well, there aren't any problems going on first off finding rooms and getting notifications about when speakers that you are interested in are speaking. I think it's just terrible. I gotta be honest. I don't think they're doing a good job with it. They're trying to improve it. We'll see if it gets better. Once you follow quite a few people,
then you're getting too many notifications. I turned mine off. And so that's just, they've got to figure that out. There's gotta be a better way when I want to hear that you are speaking and I want to know about it. There's gotta be an easy way for me to get to that. So hopefully they'll get that figured out. The second thing is that getting people to know about and join your rooms that you're hosting has also gotten a little bit tougher.
Initially, you know, people were jumping on, they were spending a lot of time on clubhouse and they were just stumbling across you really, really easily. But that has gotten tougher as people have spent less time on the app and some of the changes. So to combat that a couple things you can do, you probably want to moderate with some other people so that you're all pulling in an audience.
I've noticed those rooms tend to do better for me, as far as getting more people into the room. The second thing I've noticed is that if you can stick around for a while, a lot of times my rooms will take off after I've been in there at least 40 minutes, or sometimes even an hour, sometimes the rooms will take off and get a lot more visibility.
I think because people are sticking around, then clubhouse goes, Ooh, this is a good room. Let me tell more people about it. And then the third thing I think is also a really good idea is scheduling a regular room where you are speaking. So I've got a couple rooms that I'm doing with other moderators, it's their rooms, but they're letting me be one of the co moderators on Mondays at 3:00 PM
Eastern is one of them. That's fantastic room where we're talking about podcasting and, and being next level leaders with Melanie Benson and coach Deb. So that is another really good way I think, by having a regular room so that your audience knows, oh, it's 3:00 PM Pacific on Monday. I need to go jump into that room. That's another way you can help with expanding your reach and getting in front of people regularly.
Okay. A couple of the best things that I've done over the last six months on clubhouse, so that you can maybe do something similar to this first one. I co moderated with some other really fantastic moderators. There are, are also serving my audience, but in a different way. So they're podcast coaches or they are Facebook live coaches, or they're,
they're helping experts, but we aren't overlapping in the services that we're providing. So that's helped me really expand my reach. Also, I paid for moderation in the Hey Girl You Can club back when I was doing my launch and when we were promoting the Kajabi awesome special, that was a couple of months ago. And so I paid for a moderator and she let everybody know obviously that she was doing this,
but the way she describes it is you are almost like being on a television show, being interviewed by her. So she was doing the, the leading of the call and the discussions I got to come on and be the expert and share as much knowledge as I possibly could with everybody who was there. And then she did the promotion for me, as far as recommending people to jump into my class,
jump into my challenge, jump into Kajabi. So that was really worthwhile and something I would highly recommend. So you can look for the Hey Girl You Can club. If your audience is women and consider using that option. And then I've joined a bunch of different clubs that are all in my sort of area. Now you have to be careful if you want to just be talking about your professional life,
if you want to see rooms for your personal interests too, because the hallway, which is where they show you all the different rooms that are available is primarily based on who you're following them and clubs that you have joined. So you sorta have to be careful about who you follow in and clubs that you join so that your hallway contains the content that you want.
And if by chance you start seeing rooms that you don't want to show up, you can press down and hold on the room in the hallway, and then it'll pop up and say, hide rooms like this so that you don't see more rooms like that. So if that starts happening to where you're getting in rooms showing up, that you don't want to see,
that's one way to sort of hide them in and kind of clean it up a bit more. So my plans for clubhouse going forward for the next launch of 24 hour course creator, I'm going to be visiting a bunch of these different clubs that are serving my audience and asking them to host rooms and introduce me to their audience so they can give away some of my freebies and invite them to the next challenge.
And I'll keep you updated on clubhouse and we'll just see where it's going. What's working, what's not, at some point, maybe it won't be a thing that I recommend, but right now I do think it's a good place for you. But if you're kind of intrigued and you want to figure out more, definitely let me know. So I'm adding a new feature,
a new program, and it's a VIP day to where I'm helping people either get their courses set up and kind of have the roadmap for where they're going with a course, or if they're interested in like, how the heck do I market this thing I have this course created? How the heck do I, I get it out there and get it in front of my audience.
So I've only got two openings right now for VIP days, because my schedule is so full. But if you think you might be interested, please message me on either Facebook or Instagram and we can talk about it and decide, you know, if I'm the right fit for you. And so if you're interested, please jump in right now before the spots I'll fill up.
I don't want you to miss out on that. So I'm so glad that you are listening and you're here for the course creators HQ podcast. I hope you enjoy this little update on clubhouse and that it inspires you to come jump in and join us for the course creators HQ club, or join me for an upcoming room. I will a link to my profile in the show notes.
At coursecreatorshq.com/58. I'll link to my profile so that you can also come see when I'm speaking next. So hope everything's going well for you this week or about to hit September and jump in to the new school year for the kids. So it always feels like a clean slate for me. So I hope it feels that way for you that you're going to jump into some new projects and jump into some new things.
So thanks so much for listening. Thanks for following and subscribing. If you're in your podcast app in apple, click those three little dots up at the top right. And you can follow and leave us a five star review. If you found anything helpful from today's episode, I really appreciate it. And it helps me get in front of more course creators who are out there looking for advice.
So thanks so much, have an amazing week, and I will talk to you on the next episode. Take care.